If you are new to video editing, learning the essential video editing terms is the fastest way to improve your workflow and understand the post production process. Whether you are creating content for your business, building a personal brand, or working with a professional editor, knowing basic editing vocabulary helps you communicate clearly and get […]
Top 10 Video Editing Terms Every Beginner Should Know Read More »
In video production, lighting shapes how a viewer feels, where they look, and how they interpret a scene. Whether you’re filming an interview, a product video, or a cinematic short, understanding how to use light is the difference between a good video and a great one. In this post, we’ll break down the fundamentals of
Lighting 101: How We Use Light to Tell Better Stories with Videography Read More »
Video isn’t only “nice to have” anymore, it’s one of the most powerful tools your business can use to connect and grow a client base. In 2025, with attention spans shrinking and competition rising across every platform, professional video is no longer optional if you want to stand out. In this post, we’ll break down
Why Your Business Needs Professional Video in 2025 Read More »
There’s no one-size-fits-all approach to video anymore. With platforms like TikTok, Instagram and YouTube, the shape of your video, vertical or horizontal, can drastically impact how it performs. When we begin a project, one of the first questions we ask our clients is: “Where will you post this video?” Because whether it’s formatted vertically or
Vertical vs. Horizontal: Choosing the Right Format for Your Content Read More »
When people think about video, the first thing that usually comes to mind is the image, camera angles, lighting, composition. But great visuals can only take you so far. Without good audio, even the most beautifully shot video can feel amateur. Sound design is one of the most overlooked, yet most powerful, elements in storytelling.
Why Sound Design Is as Important as Your Visuals Read More »
What happens after the cameras stop rolling is where the magic really begins. Post-production is where raw footage becomes a polished, compelling story. While the editing process can vary slightly based on the project, we’ve developed a streamlined, creative workflow that allows us to deliver high-quality video content on time, without sacrificing storytelling. In this
What Really Happens on Shoot Day: Inside Our On-Set Production Process You’ve planned the concept, locked the script, and finalized the schedule. Your pre production is complete. Now it’s time for the most exciting part: shoot day. At Coley & Hochman Productions, we believe that the actual production day is where preparation meets execution. A
What Really Happens on Shoot Day: Inside Our On-Set Production Process Read More »
Pre-Production: How to Plan a Successful Video Shoot If you’ve ever wondered what goes into making a professional video before the cameras even start rolling, the answer is… more than you may think. At Coley & Hochman Productions, our pre-production process is where creativity meets strategy. This critical phase sets the tone for everything that
Pre-Production: How to Plan a Successful Video Shoot Read More »
