If you are new to video editing, learning the essential video editing terms is the fastest way to improve your workflow and understand the post production process. Whether you are creating content for your business, building a personal brand, or working with a professional editor, knowing basic editing vocabulary helps you communicate clearly and get […]
Top 10 Video Editing Terms Every Beginner Should Know Read More »
In video production, lighting shapes how a viewer feels, where they look, and how they interpret a scene. Whether you’re filming an interview, a product video, or a cinematic short, understanding how to use light is the difference between a good video and a great one. In this post, we’ll break down the fundamentals of
Lighting 101: How We Use Light to Tell Better Stories with Videography Read More »
Video isn’t only “nice to have” anymore, it’s one of the most powerful tools your business can use to connect and grow a client base. In 2025, with attention spans shrinking and competition rising across every platform, professional video is no longer optional if you want to stand out. In this post, we’ll break down
Why Your Business Needs Professional Video in 2025 Read More »
There’s no one-size-fits-all approach to video anymore. With platforms like TikTok, Instagram and YouTube, the shape of your video, vertical or horizontal, can drastically impact how it performs. When we begin a project, one of the first questions we ask our clients is: “Where will you post this video?” Because whether it’s formatted vertically or
Vertical vs. Horizontal: Choosing the Right Format for Your Content Read More »
